Vol. XI · Functory QuarterlyThe Catalogue · Marketing Attribution№ 001 · Edition 2026
IInfrastructure
Marketing Attribution.
Facebook, Google Ads, GA4 via outbox
Server-side conversion tracking for paid acquisition. Outbox-pattern handlers reliably forward conversion events to the Facebook Conversions API, Google Ads, and GA4 Measurement Protocol — no client-side pixel required.
IIKey features
Everything you need.
6 capabilities, all production-ready.
Facebook Conversions API (server-side)
Google Ads conversion handler
GA4 Measurement Protocol
Outbox pattern for reliable delivery
ConversionEventBuilder utility for shape consistency
Test-event flagging for verification
IIIIntegrations
Works with everything.
Marketing Attribution integrates seamlessly with other Functory products and your existing tools.
IVRelated
More from Infrastructure.
Coda
Ready to ship?
See how Marketing Attribution can accelerate your development.
Request a demo, or browse the rest of the catalogue.